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For the past few weeks, eagle-eyed social media users may have noticed a familiar face popping up in iconic British settings. It is part of what appears to be a concerted charm offensive by American beauty YouTuber James Charles, who seems intent on embedding himself within the tightly woven British influencer ecosystem. ‘James Charles, you have basically become a UK citizen,’ Edwards announced in one TikTok video.Your browser does not support iframes.
Rachel Sennott, left, and Charli XCX promoting soda brand PoppiSoda brand Poppi has launched in the UK.Your browser does not support iframes.
Email me: molly.clayton@dailymail.co.ukInstagram: @mollyroseclaytonTikTok: @mollclaytonSource: Daily Mail March 04, 2026 19:52 UTC