London (CNN Business) Naturalist and TV host David Attenborough has claimed the record for shortest time to reach 1 million followers on Instagram , racking up the numbers just hours after joining the social media platform Thursday. The veteran broadcaster's first post --— a video warning about climate change — was posted at 2 am Pacific Daylight Time, and just over four hours later, his account hit 1 million followers, Guinness World Records said. Attenborough explained that he was new to the social media platform but was debuting on Instagram to raise awareness of the climate emergency. "As we all know, the world is in trouble," he said in the IGTV video, which has had more than 9 million views. "Social media isn't David's usual habitat," they said.

Source: CNN September 25, 2020 10:30 UTC