Aaron Shapiro, chief executive of digital agency Huge, which is owned by Interpublic Group of Cos., is building out a PR offering. Photo: HugeDigital agency Huge is building out a public relations function led by PR agency veteran Jason Schlossberg, in its continuing effort to sell clients an integrated marketing offering. “The last major piece that we did not historically have in our offering was communications,” said Aaron Shapiro, chief executive of Huge. A number of PR agencies over the years have invested in digital marketing, creative and even ad-buying capabilities, but fewer creative and digital agencies have aggressively pushed into the PR business. “I have the opportunity to help design and build a communications offering without those issues.”Write to Alexandra Bruell at alexandra.bruell@wsj.com

Source: Wall Street Journal April 27, 2017 11:00 UTC