Doritos is betting on a new way to get people addicted to their tortilla chips: booze. The PepsiCo-owned brand is releasing a new spirit based off of Doritos’ nacho cheese flavor that “tastes just like the real thing,” according to a press release. The chip maker partnered with Empirical, a Danish company known for making custom spirits with creative flavors. Available only online, the limited-edition flavor goes on sale Wednesday in New York and California and costs $65 for a 750ml bottle. The spirit’s flavor “opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note,” the company said.

Source: CNN December 12, 2023 20:06 UTC