Then she realized she could use her skills to tell stories and engage fashion lovers who were accustomed to reading fashion magazines. Here are issues the fashion industry faces as it confronts a market increasingly focused on sustainability:The biggest issue fashion faces in relation to sustainability: Fashion encourages over-consumption – that is, buying the latest fads over and over – and it’s over-consumption, in Jones’ view, that is the most detrimental. This made me a lot better about wearing my older sister’s clothes a lot when I was a kid. Why designers don’t talk about sustainability more: Designers and retailers fear that if they aren’t 100% addressing every issue related to sustainability, that if they talk about what they are doing that they will be attacked. “I think it’s a real way to limit innovation in the space,” Jones said.

Source: Forbes May 25, 2019 15:11 UTC