Share of e-commerce is set to rise from 2% to 12% in next 10 years despite the growth in brick and mortar retail, said Krish Iyer, president & CEO Walmart India. Speaking at the India Food Forum 2019, Mr. Iyer said that the gap between physical and digital needs to be bridged as the consumer was going digital in terms of experience. Sharing his insight at Walmart, Mr. Iyer said that by enriching customer experience, consumers started buying stuff worth ₹180 over omni-channel instead of buying stuff worth ₹100 from the store itself. Calling for technology adoption as key to retail growth, Mr. Iyer enumerated four key challenges led by food security, safety & nutrition, food wastage and sustainability. Packaged grocery food and fresh groceries are showing the highest growth of all categories in 2018 in this region, he said.

Source: The Hindu February 05, 2019 16:52 UTC