The new partnership will allow Fanplayr to bring its full line of e-commerce behavioral products and patented Segmentation-as-a-Service to major manufacturers and businesses operating in MENA and nearby regions. "We are excited to work with Shana and her team in bringing Fanplayr's products to the MENA region." The new partnership will allow Magnify Solutions to offer Fanplayr's e-commerce solutions to both existing and new customers in the region. Fanplayr already has begun working with customers in the MENA region, including a major holding company agency and software brand. "Significant revenue potential exists in the Middle East, and we're anxious to capitalize on it by offering the kind of real-time, actionable data that is unique to Fanplayr products," says Yencken.

Source: The North Africa Journal June 29, 2021 13:07 UTC