Egyptian startups Paymob and Chefaa have announced a partnership to power the digital transformation of pharmaceutical payments in Egypt. Chefaa, meanwhile, is a GPS-enabled healthcare benefits platform designed to assist customers and chronic patients in managing their medication needs. The partnership between the two venture-funded startups will digitise pharmaceutical payments by powering seamless and secure online card payments as well as point-of-sale (POS) payments upon delivery. The sector is ripe for innovation and our partnership with Chefaa will enhance customer experiences and drive digital adoption in the marketplace. Dr Rasha Rady, COO and co-founder of Chefaa, said the partnership with Paymob was a significant milestone in its comprehensive approach to patient care.

Source: The North Africa Journal June 29, 2023 14:02 UTC