Endeavor, the entertainment and sports conglomerate, expanded its sports representation business Tuesday by purchasing a stake in BDA Sports Management, the firm led by the influential N.B.A. The partnership calls for Duffy, who represents the rising basketball stars Luka Doncic and Sabrina Ionescu, to become an adviser in the sports division of William Morris Endeavor, one of Hollywood’s major talent agencies. Duffy will continue to serve as chairman and chief executive of BDA Sports, which will retain its own branding and represents an estimated 130 players in the N.B.A., W.N.B.A. “I’m certain this will accelerate our growth plan as it relates to representing more N.B.A. Duffy said the union with WME would position BDA Sports “to build something even bigger and better than what we’ve been able to do.”

Source: New York Times December 15, 2020 13:52 UTC