Beginning in 1928, fine shirtmaker Eton was founded by David and Annie Patterson in Ganghester, Sweden. Well, anybody who has paid the least bit of attention to the brand could notice a significant transition in style since 2011. During that time, Eton assigned Sebastian Dollinger as the creative director of the brand. Still, it was no small task to try and maintain your company’s consumer base while implementing creative change. I had the chance to ask Sebastian a few choice questions about how an established brand manages to hold onto conventional thought while fostering prevalent style.

Source: Forbes April 17, 2017 19:18 UTC