The grand reopening of Hermès’ Beverly Hills store was nothing short of a spectacle. With acrobats descending the building’s Rodeo Drive facade and trumpets blaring, Hermès pulled out all the stops after an 18-month renovation. He shared how his father, Jean-Louis Dumas, made a bold decision in 1972 to open a freestanding store on Rodeo Drive. The brand’s newly renovated 12,000-square-foot flagship store, now located at 434 Rodeo Drive, showcases a distinctive white marble facade, seamlessly blending with the surrounding luxury retail establishments. Unlike many luxury brands, Hermès remains committed to its core philosophy of preserving tradition and handcraftsmanship.

Source: Los Angeles Times October 15, 2023 08:31 UTC