F1 hopes to fuel growth in North America with Netflix and AppleFormula One pre-season testing took place in Bahrain. The Netflix documentary "F1: Drive to Survive", which begins its eighth season on Friday, has already taken motor sport's top discipline into a new dimension. Out of F1's global audience of some 800 million viewers, only some 52 million are in the United States, according to Parker. This year five of the 24 Grand Prix races will be broadcast live at giant-screen Imax cinemas across the United States. But F1 is setting its sights on more than just the United States.

Source: Bangkok Post February 27, 2026 13:36 UTC