While spending on fast-moving consumer goods (FMCG) rose in June, India’s recovery was delayed in comparison with other Asian markets, Nielsen said. Rural recovery outpaced that of urban areas as the reverse migration of workers and an above-normal monsoon boosted sales of packaged goods. Nielsen did not share the percentage growth numbers for June but said the average monthly FMCG value sales in the pre-Covid-19 period of December to February was taken as the baseline. With the baseline indexed at 100, FMCG sales were at 98 for June; in May, they dipped to 75. In rural markets, sales were sharply ahead at 109 in June.

Source: Hindustan Times July 18, 2020 00:35 UTC