pexelsThis is the third in a series on how blockchain tech is changing B2B value propositions and opening up new sales opportunities. Blockchain is working its way into all aspects of B2B commerce, including our food chain. Andrea Reusing, the chef at Lantern and a contributor for NPR, says, “The ubiquity that makes farm-to-table meaningless also gives it its power.”Though "farm-to-table" has gained buzzword status, there are no regulations on what farm-to-table food actually entails. Eradicating Food-Borne DiseaseBefore food even reaches restaurant plates or grocery shelves, blockchain technology could prevent the spread of contamination of diseases like E. coli. If a contaminated product finds its way to a grocery store chain, the storeowners could use blockchain tech to perform an agile recall.

Source: Forbes February 16, 2018 18:00 UTC