Tourism marketing agency Kenya Tourism Board (KTB) has already rolled out promotional programs to position the country for agri-tourism with tea, flowers and coffee leading the pack of farm tours to be showcased. Kenya is positioning farm tours as one of the experiences to be sampled by both local and international travellers in line with the strategy to diversify its tourism products and experiences. KTB on Tuesday intensified its campaign at the launch of farm tours in Gatura Greens Tea Farm in Muranga County with KTB Company Secretary Allan Njoroge. Njoroge called on farm owners and producers to work towards packaging tours which would be a beneficial tourism venture for them and the traveller. "People want to understand what makes Kenya’s products special and farm tours give an opportunity to provide this information.

Source: The Star May 25, 2021 13:41 UTC