Last month, Leon was sold back to one of its co-founders, John Vincent, at a steep discount by Asda. Although the terms of the deal were not disclosed by the two firms, The Times reported that Vincent paid the supermarket between £30million and £50million. UK Food Council: can mission-led brands really return to health over hype?#Leon #UKFoodCouncil pic.twitter.com/GilmJUjToD — UK Food Council (@FoodCouncil) November 25, 2025Vincent said: "My time away from Leon has given me new perspectives – and I'm excited by what we can achieve for people this time round. He told The Telegraph: "What they've gone to here is they've realised chips sell, air fryers sell – that's the cheapest way to make money. Leon is renowned for selling "naturally fast food" inspired by Mediterranean flavours.

Source: The Times December 10, 2025 15:58 UTC