An estimated advertising budget of 5%, around $16 billion is being spent annually, on brand harmful content. During its fourth-quarter earnings call last July, Procter & Gamble announced that it cut approximately $140 million in digital advertising because of brand safety concerns and ineffective ads. FightHoax claims that it offers a seamless way to extract actionable insights from the news, allowing DSPs to increase the advertising ROI for their customers through smart brand safety filters and deep contextual targeting. The Smart Brand Safety News Filters and Deep Contextual Targeting services add up to the digital advertisement value as they put it near a content that cannot be harmful. Employing AI technology, FightHoax offers a dynamic choice to the advertisers, leaving behind the old blacklist-based protection of ad campaigns.

Source: Forbes February 03, 2019 16:07 UTC