First Lady calls for innovative marketing, utilization of Kenya’s cultural heritageThe First Lady has called for innovative marketing strategies that promote the country’s culture while preserving and safeguarding its intellectual property. This will be achieved through the establishment of globally recognisable products that showcase Kenyan heritage. Mama Rachel Ruto emphasized the need to innovate new ways to market our Kenya culture while preserving and protecting its intellectual property rights. This includes creating globally recognizable products that showcase our heritage. Other leaders present included Head of Public Service Felix Koskei; Moses Kuria, Cabinet Secretary, Public Service, Performance and Delivery Management; Peninah Malonza, Cabinet Secretary, Ministry of EAC, Arid and Semi-Arid Lands; Government Spokesperson Isaac Mwaura and Culture and Ummi Bashir, the principal secretary for the State Department for Heritage Principal Secretary.

Source: Daily Nation October 10, 2023 21:18 UTC