E-commerce firms typically generate a majority of their annual sales in the Diwali quarter. The gross merchandise value (GMV) generated in India’s e-commerce business during Diwali may touch $2.5-3 billion this year, according to the report. This would imply that sales during this festive season would effectively double from last year. Mint reported on 17 August that Flipkart is targeting sales of $1.5-1.7 billion in its annual Big Billion Days sale, nearly double of what it did last year. Amazon, which hosts its flagship Great Indian Festival sale during the Diwali season, has also set aggressive targets internally and is expected to go all-out to beat Flipkart.

Source: Mint September 05, 2018 04:07 UTC