It has also sewed up partnerships with viral content creators like The Viral Fever and ScoopWhoop for video series and branded content initiatives to enable its content-to-commerce strategy, the company said on Monday. All the content initiatives can be accessed on Flipkart’s mobile app and website. Flipkart Hobby Hub will allow customers to discover a hobby they would like to pursue. New Delhi: Flipkart, India’s largest e-commerce firm, has identified content as the next big lever to drive growth and traffic on its platform. According to Samardeep Subandh, chief marketing officer at Flipkart, these new content initiatives are aimed at helping e-commerce shoppers with understanding and buying products that they are interested in.

Source: Mint August 08, 2016 21:45 UTC