Since 2019, Mark Clouse, Campbell’s CEO, focused on improving Campbell’s soups, the iconic core products that built the brand. Campbell’s believed that condensed soups would gain relevance with customers if the sodium content of condensed soups were reduced. This changed in 2010, when the new CEO, Douglas Conant, put resources back into condensed soup: he was convinced that condensed soup had a lot to offer. Truth #1: Restore Campbell’s Soup brand relevanceResources have been allocated to renovation, including hedonic not just ingredient attribute changes. Campbell’s soups are good matches for the ways in which people eat and cook today.

Source: Forbes June 08, 2020 12:56 UTC