As a study commissioned by the National Auto Dealers Association and Roadster discovered, the quick transition to online sales could have long-lasting benefits. Of the dealers surveyed, 61% said that digital retailing improved their efficiency and 24% were able to increase the number of cars sold per person. They should elevate their expectations and really look at how they can be more productive using digital retailing." The benefits of online sales can improve efficiency in two key related metrics — vehicle sales per salesperson and vehicle sales per employee. But better overall efficiency driven by digital retailing is certainly possible.

Source: Forbes June 18, 2020 13:18 UTC