Former Yahoo CEO And Super Bowl MVP Invest $75 Million In California Startup For ‘Cannabis Curious’ - News Summed Up

Former Yahoo CEO And Super Bowl MVP Invest $75 Million In California Startup For ‘Cannabis Curious’


Caliva CalivaOn Thursday, San Jose-based cannabis marketplace, Caliva closed $75 million in funding from investors that include former Yahoo and Autodesk CEO, Carol Bartz, and three-time Super Bowl MVP, Joe Montana. Caliva’s first round will go toward expanding production of the cannabis retailer’s recreational products which include marijuana flower vape cartridges and beverages. Launched in 2015, Caliva Collective is an all-in-one cannabis dispensary, marketplace, grow facility and delivery service. Caliva CalivaHelping create an influencer-esque business is Caliva’s CEO Dennis O’Malley, who brings his branding chomps from his past life in the marketing and advertising world. We really need to go from word of mouth to real consumer marketing around the wellness products,” Bartz says.


Source: Forbes January 24, 2019 12:56 UTC



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