With more advanced voice, visual, and hyper-local search on the horizon, there's no doubt that implementing AI in meaningful ways can lend a competitive advantage. To shed some light on how to make AI work for retailers, I sat down with Kevin Bobowski, SVP of Marketing at SEO and content marketing platform, BrightEdge. Here's what I learned:For Mobile And Voice, Focus On Customer IntentMore than 60 percent of searches now start from a mobile device. But in the scramble to ensure mobile is optimized, voice and AI often get pushed to the back of the queue. Voice search is going to be a game-changer because it will help retailers and search engines understand the real intent of the customer search.

Source: Forbes August 09, 2017 21:45 UTC