Freight surge forces export realignmentAs soaring ocean freight rates put pressure on exporters, Thai wooden furniture manufacturer Deesawat is urging exporters to explore closer markets amid geopolitical tensions in the Middle East. Before the war, exporters' main concerns centred on US tariffs, which he described as "unfavourable but manageable". Markets in Southeast Asia could be a promising option during this period, as their proximity helps keep logistics costs relatively low. Moreover, the Thai furniture export industry is shifting away from mass-market products towards more craft-oriented and project-based work. In addition, he observed that the Thai furniture industry is becoming more focused on the domestic market.

Source: Bangkok Post March 18, 2026 02:37 UTC