From a supermarket loyalty scheme to funeral insuranceDAVID UNWIN/STUFF Palmerston North pensioner Allan Catterall got a OneCard to save on groceries and was shocked about where this led. When Allan Catterall signed up to a supermarket loyalty scheme, the last thing he expected was for this to lead to a phone call about funeral insurance. "I signed up for a OneCard to save on my groceries, not to buy insurance ... and it was hugely insensitive to cold-call a pensioner about funeral insurance." DAVID UNWIN/STUFF Allan Catterall didn't expect signing up to a supermarket loyalty scheme to lead to being on the receiving end of direct marketing for funeral insurance. Wright said such advertising was one of the clearest signs that in an age of interconnected and globally accessible data, privacy was becoming a thing of the past.

Source: Stuff January 12, 2018 05:37 UTC