But a North Hollywood operation has been quietly beating Musk and Tesla when it comes to selling residential electricity storage batteries. The company already has expanded its offerings to include commercial electricity storage, which should be ready for delivery by the end of the year. “I think it’s far more urgent than most people realize,” said Brad Heavner, policy director for the California Solar Energy Industries Assn. Matt Roberts, executive director for the Energy Storage Assn., in Washington, D.C., said the residential storage market currently makes up about 20% of the industry, while utility scale storage has been than driver at 80%. Pursuit of affordable energy storage is considered the most significant step in the electricity industry’s evolution.

Source: Los Angeles Times July 31, 2016 13:33 UTC