Godrej & Boyce is targeting sales of Rs320 crore for Script by 2020-21, when it expects to have 18 stores across Delhi, Bengaluru, Mumbai, Kolkata and Chandigarh. Mumbai: Godrej & Boyce, part of the diversified Godrej group, introduced its furniture brand Script on Monday, targeting young professionals in a premium market. Godrej & Boyce is investing Rs150 crore in setting up the stores and Rs25-30 crore to market the brand. “Furniture has globally been a very fragmented market,” said Anil Mathur, chief operating officer of Godrej & Boyce. Godrej is positioning the brand in the mid-premium market worth that it estimates at nearly Rs10,000 crore, Rajat Mathur said.

Source: Mint December 04, 2017 20:03 UTC