New Delhi: Wine lovers will have something to toast about this year: Prices from several origins are set to become cheaper. Entry prices are going down in many cases, but prices for certain varietals and qualities are holding well, the analysts said. E-commerce can offer additional benefits such as an easier and cheaper geographic expansion, they added. “In addition to convenience, online wine buyers search for uniqueness," the report said. E-commerce provides consumer 'products and an experience that they can’t find in their local shop, and they are prepared to pay more for it.'

Source: Mint February 05, 2019 08:26 UTC