Google, one of the dominant players in the online advertising world, may soon have even more power in that space. It is now taking on the challenge of determining what’s a good ad or a bad ad and deciding which ones the majority of Web users will see. “It’s clear that annoying ads degrade what we all love about the Web,” Chrome Vice President Rahul Roy-Chowdhury said in a company blog post Tuesday. Using the coalition’s standards, Google will evaluate the advertisements on websites and rate them as acceptable or failing. Google’s move with Chrome follows Apple’s decision in June to put features addressing online advertising into its Safari browser.

Source: Washington Post February 15, 2018 20:25 UTC