“User data is the oxygen for a search engine," he said. Because of its market dominance, “Google search and ad products are better than its rivals can hope to be.”That is why, he said, Google pays so much for its search engine to be the default option on products from Apple and other companies. He also alleged that Google strong-armed Apple into giving its search engine a default position on its devices as a condition for revenue sharing. One possibility is that the company could be forced to stop paying Apple and other companies to make Google the default search engine on smartphones and computers. Distracted, the software giant struggled to adapt to the impact of internet search and smartphones.

Source: The Hindu September 13, 2023 13:56 UTC