As part of that program, the DAA created a tool called WebChoices, which scans a person’s browser settings to see whether cookie tracking is enabled by DAA member companies. I was interacting with a consent tool created and operated by Google, the entity that served the ad. Sometimes the AdChoices icon links to a company’s privacy policy. “We build all our products to respect consumer choice as much as possible. 👋As one ad tech executive put it to me recently: “Self-regulation ‘works’ … until it doesn’t.”Let me know what you think!

Source: CNN March 20, 2023 05:16 UTC