NEW DELHI : ndia’s liquor market has seen a shift to premiumization during the covid-19 pandemic, a trend that has benefitted Moet Hennessy India, managing director Ipsita Das said. We also saw trade-up with cognac where we are already market leaders, where Hennessy V.S got traded up to Hennessy V.S.O.P in south of India. How do you cope with India’s poor quality of liquor retail? We did a survey a few weeks ago where from 18,000-plus responses received, 80% consumers said they would like home delivery of alcohol. Although alcohol is a state subject, we should see how can we evolve a singular policy— under certain guidelines.

Source: Mint June 27, 2021 08:37 UTC