Just before launching its O2O platform, the company had delisted 85,000 sellers from its platform. "From now on, merchants who want to sell their products through Paytm Mall will have to furnish brand authorisation letters, besides running strict quality and service audits. One of its initiatives is to help vendors set up QR codes which will enable the customers to get access to the stores' inventory on Paytm Mall. Grocery and food segment currently commands a sizeable portion ($275 billion) of the $630 billion retail in the country. If the deal comes through it will give Paytm Mall more than a foot in an increasingly important category.

Source: Economic Times August 10, 2017 05:37 UTC