But I noticed that their early coverage of Trump, back in 2016, was much more vitriolic than today’s. But I think their willingness to swipe at him, even gently, gets at an important element for successful humor. What media scholar Brian Rosenwald told me is that the humor always has to come before the politics. Like, one from the other day was called “NBA Players Wear Special Lace Collars to Honor Ruth Bader Ginsburg.”People were sharing that thinking it was real. They certainly play to that for virality — their best content is right on the reality-satire line.

Source: New York Times October 16, 2020 18:52 UTC