In some industries, digitalization and globalization have created a winner-take-all game in which the company that wins the game accrues almost all the pay-off. How can a newcomer compete in a winner-take-all game? “The digital economy is a trillion dollar sector, crowded by tons of players all vying for consumers’ attention.”How can they get it? “Walmart has completely evolved its traditional brick-and-mortar customer strategy to directly meet the needs of its shoppers across multiple channels, he adds. “Walmart understands that no digital strategy is static,” says Neiweem.

Source: Forbes February 16, 2019 14:37 UTC