Volkswagen Brazil is moving forward with a digital transformation plan to transform client and staff experience, with data analytics and artificial intelligence as key pillars. After the project was delivered - in time for the Virtus launch - Volkswagen had a small structure ready to work on other digital transformation initiatives. Evolving data analyticsVW splits its digital transformation work into two areas: one is to do with internal initiatives aimed at achieving operational efficiency and staff centricity, while the other is all about improving the customer experience. Lessons learnedThe digital transformation area was created within technology, but according to Dantas, it has a certain independence to drive initiatives. Without it, the executive believes the digital transformation function would have been "doomed to selling small and inexpressive projects."

Source: Forbes January 07, 2019 14:26 UTC