(CNN) In Western culture, romantic letters have been part of Valentine's Day since the Middle Ages. The connection between chocolate and Valentine's Day, on the other hand, is a fairly recent one by historical standards, reaching back fewer than 200 years. Worldwide, the Valentine's Day marketing barrage will likely never stop. For those in the chocolate business, "there's a chocolate season and it starts in October and goes through Mother's Day," Giller explained. And Valentine's Day is one of the biggest opportunities to make a profit.

Source: The Nation February 12, 2021 15:33 UTC