[iStockphoto]A growing number of Kenyans are self-identifying as ‘bargain hunters’, signaling changing attitudes towards shopping and thriftiness. This comes as higher transport and food prices, along with other rising costs, are taking a toll on everyone’s wallets. Besides benefiting bargain-hunting consumers, private brand items are providing retailers, such as supermarkets, with a better margin than the brand-name goods they also carry. “But I mainly keep track of it with small items, like food.”And Kenyans are looking for other ways to save. It has left many Kenyans looking at their cable TV bills and asking if they are really worth it.

Source: Standard Digital August 22, 2023 19:53 UTC