Now, the company is hoping to scale and be one of the first to take a lab-cultivated fish product to market, says Wildtype co-founder Justin Kolbeck. Wildtype plans to start with high-end sushi restaurants, but hopes to eventually roll out its cultivated salmon to mass-market outlets, such as poke bowl franchises. Wildtype raised $100 million in its latest series B funding round, which it says will help scale up production of its cultivated salmon. In the long term, it's not known how cultivated fish products will compete with farmed fish on price, Kaplan says -- but he anticipates the cost of cultivated fish falling as companies scale. Impossible's targeted rollout, beginning in exclusive high-end restaurants before expanding to global burger chains, and then supermarkets, is a model that cultivated fish products could follow, Kruger adds.

Source: CNN April 08, 2022 06:39 UTC