INTA pre annual meeting brings IP and sports into focus View(s):By Kevin De AlwisSri Lanka’s intellectual property community came together on Friday for the International Trademark Association (INTA) Pre Annual Meeting Reception, highlighting the country’s growing engagement with global developments in brand protection and intellectual property law. The reception is part of a series of events held internationally ahead of INTA’s annual meeting, which is scheduled to take place in London from May 1-6. Its work centres on advancing the value of brands and supporting the development of effective intellectual property systems across jurisdictions. The discussion explored how branding, licensing and intellectual property rights are becoming important as sports evolves into a more commercialised industry. As sponsorships, merchandising and broadcast rights expand, clear ownership and enforcement of intellectual property are becoming increasingly critical.

Source: Sunday Times March 28, 2026 18:57 UTC