Apart from newspapers, the survey also published data on the growth in magazines, television ownership and direct-to-home (DTH) TV penetration. This was revealed by the Indian Readership Survey (IRS) 2017 released last week by the Readership Studies Council of India (RSCI). Apart from newspapers, the survey also published data on the growth in magazines, television ownership and direct-to-home (DTH) TV penetration. The AIR for English newspapers has seen a significant decline in Mumbai and Delhi even though it grew in smaller towns. English newspapers may be under pressure but Nayyar says that “there is a specific requirement for English newspapers across markets, across India which will continue”.

Source: Mint January 24, 2018 18:56 UTC