Vats now has 10 million followers on the short video app MX Takatak. TikTok goneWith TikTok gone, creators are now scattered across various platforms, taking their audiences with them. With both content creators and consumers scattered across multiple platforms, the market for short entertainment apps has become fragmented. But the cosmetic look of TikTok isn't hard to imitate; replicating the experience that TikTok provided is the challenge. Vats says that among the offers he received from multiple short video platforms, he chose MX Takatak where he has a verified profile and about 10 million fans.

Source: Mint May 25, 2021 15:33 UTC