Thailand earned over $60 billion from tourism; India made barely a third of that. Three main problemsIndia’s problems can be summarised in three “I”s: image, infrastructure and ‘India itself’. We must segment our appeal — Spiritual India, Adventure India, Luxury India — and market each with clarity and conviction to different audiences abroad. A World Tourism Organisation report notes investment on tourism creates multiple times more jobs than the same amounts spent on manufacturing. But until we address the fundamentals — image, infrastructure, and experience — we will remain a tantalising idea rather than a top-tier destination.

Source: The Hindu January 29, 2026 04:55 UTC