NEW DELHI: Urban Indian consumers are most willing to shift their buying behaviour to minimize their impact on the environment, a survey by IBM Institute for Business Value said on Friday. Half of the consumers surveyed globally agreed that climate change exposure of a company impacts investor's financial risk. At 70%, Indian consumers have the highest levels of association of climate risk with financial risk. In fact, 85% Indian respondents consider environmentally sustainable companies as more attractive employers. In fact, nine in 10 consumers surveyed globally reported that covid-19 pandemic affected their views on environmental sustainability.

Source: Mint April 23, 2021 12:22 UTC