Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, etc. As you explore the world of influencer marketing, be sure you're not overlooking these non-celebrities. Heck, "social media" may as well be its tech-savvy synonym! • Their circle of influence is connected via social media, email list, or an in-person group. They put the "social" in social media.

Source: Forbes August 07, 2017 11:26 UTC