A rebranding of the PTO Tour, the T100 is a brand-new eight race format across the calendar year culminating in a thrilling grand final to crown the World Champion of long-distance triathlon. “Triathlon is one of the rare global sports with the biggest untapped potential,” he said. The full roster of women and men to take on the 2024 T100 Triathlon World Tour 🔥 #RedefiningTriathlon📲 LEARN MORE: https://t.co/S0c3Bzm8QN pic.twitter.com/es8bQtYo8N — T100 Triathlon World Tour (@t100triathlon) February 3, 2024“It has huge participation around the world but there’s no cohesive narrative to get better viewership. “I remember watching my first triathlon race and not being able to relate to the athletes until I realised they were cycling at 75km an hour. “We have the best superhuman athletes in the world in this sport and we need to bring that achievement to life through broadcast and data.”

Source: The Times February 05, 2024 12:05 UTC