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Inside the Blue Jays social media machine: How a small team built trust in the clubhouse and brought fans along for the ride
Alykhan Ravjiani, a member of the Blue Jays social media team, is seated nearby in the camera bay next to the team’s dugout. Those who follow the Jays account during games know to expect a lot of puns and some very online references. The social media team hasn’t just opened up access for fans to get a behind-the-scenes glimpse. Lee-Sam, 29, and Ravjiani, 30, both grew up as Jays fans and in the age of social media. Capturing one more special moment for the social media feed before the night ends.
Source: thestar September 26, 2022 01:53 UTC
