The announcement comes shortly after Facebook said Instagram is testing Reels ads that will help brands target engaged users that spend the majority of their time consuming video content on the platform. Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. The Reels ads will loop and can be of up to 30 seconds. People can comment, like, view, save and share Reels ads. “We have just launched Reels ads too, to help businesses reach greater audiences and allow people to discover inspiring new content from brands and creators," he added.

Source: Mint July 25, 2021 04:30 UTC