Titan Company invested more than ₹100 crore in technology in 2015 and this investment came in handy during the Covid pandemic when customers were shopping from home. In the calendar year 2019, the company’s total video sales would have been not more than ₹1 crore. However, in July 2020, which was two-three months after the pandemic started, Titan sold ₹100 crore through video, said CK Venkataraman, Managing Director, Titan Company, in his address at a retail summit. Video saleHe explains that video sale is done via WhatsApp. “Video sale has become much less today because people have come back to the stores, but I am just telling you what scale it can bring,” he said.

Source: The Hindu August 08, 2023 15:12 UTC